Adlabs Films Ltd., a member of the Reliance Anil Dhirubhai Ambani Group (RADA G), which operates Big Cinemas, has tied up with Sambhaav Media Ltd. for Gujarat & Media Prophet India Pvt. Ltd. for UP to tap the regional & local advertisers in these markets .
Big Cinemas is India’s largest cinema chain with 83 properties across 66 cities with 208 screens in India and 38 properties across 35 cities internationally.
Sambhaav Media is a leading Media house in Gujarat, with presence into Outdoor, Magazines (Abhiyaan) and Newspapers (Sambhaav Metro & Loksatta-Jansatta) & Media Prophet India Pvt Ltd. (Barasia Advertising), is a prominent Advertising Agency with over 30 years of experience in the UP market.
“We are delighted to be a partner with BIG Cinemas and are quite confident that our combined strength will offer a wider array of advertising opportunities to reach the end consumer in Gujarat” said Kiran Vadodaria, CMD Sambhaav Media.
In 2008, Big Cinemas along with IMRB carried out “The BIG Cinemas - IMRB Multiplex Consumer Study” which was bestowed the honor of Best Paper Award, in the Innovative research section by Market Research Society of India (MRSI).
The study is a first of its kind initiative in the world where RFID technology is used to understand the Attitude & Behavior, Product/Media Usage & Media Efficacy of the multiplex goer.
In the US, it operates about 23 properties with 170 screens & 14 properties with 66 Screens in Malaysia. A recent tie-up with Pathe theatres of Netherlands marks its entry into the European Markets which has a base of 700,000 Hindi movie fans.
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