2008 Tamil New Year Releases (April 14), is going to be a significant this year. Four movies are confirming their releases with the theatres.
They are Yaaradi Nee Mohini on April 4, Nepali on April 10, Santosh Subramaniyan on April 11, and Arai 305il Kadavul on April 12. This way of films not releasing on the same day will get the benefit of opening day collections.
The trade is also not very sure of how the IPL Twenty:20 matches to be played between 7 to 10 PM in the evening between April 18 and June 1 and televised live on Sony Max will effect the summer box-office. Please note that the live cricket coverage clashes with prime time cinema business of evening and night shows, which account for nearly 70 percent of the box-office collections of any film.
So this time the Tamil film industry is playing it safe and trying to release the films a week before the IPL tournament. As usual all the four films due carry good pre-release reports, and if they live to their hype then it will be a glorious summer.
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